Seventeen years ago, our company adopted a product philosophy that had been used by another company in another industry. It seemed to fit our situation-since we were just starting to "poor boy" our way into the lawn mower business:
The only way for a small company to enter an established product market and stay there is to design products with irresistible superiority and uncompromising quality. A conventional product with conventional performance may be acceptable and even attractive when offered by a large established company; the same product offered by a small company cannot hope to survive in the marketplace where profit margins are small, competition is strong and consumer loyalty to existing product lines is great.
Designing and manufacturing a product that has brought success and satisfaction to our customers is the basis of the success and growth Walker Manufacturing has enjoyed over the last several years. Our philosophy continues.