It’s Not Rocket Science, but It’s a Science Anyway

Tom and Lori Couture started mowing lawns in a rather unusual way. After selling their 27-year-old commercial printing company, they purchased 40 mowing accounts on Craigslist. That was five years ago. Now, Pine Ridge Property Services in Naples, Florida maintains only a handful of those original properties. Yet its sales have grown, as has the owners’ knowledge of what it takes to be successful in the industry.

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