If you ever meet Jim Webb, owner of Valley Landscape Services Inc. in Jackson Hole, Wyoming, just remember one thing — don’t call him a cowboy. “I ain’t no cowboy,” explains the southern California transplant. “I’m a California boy who just lives around cowboys.” As a matter of fact, the closest he comes to anything out of the Old West is his practice of being a straight shooter with his employees and customers. “I believe in being honest in my business,” relates Webb, “and it hasn’t done me wrong yet.”