Unless you started mowing at the young age Jason Binder did, your next purchase right after your first mower was likely a means to carry it around. Walker user Gerry McCarthy, owner of Mac’s Landscaping in Burlington, Massachusetts, did the next best thing 35 years ago when he started his business. “I made my first trailer,” McCarthy recalls. “I purchased the running gear and built a make-shift frame on it.”

We all know how important it is to make a profit. Without a consistent and healthy bottom line, any business will eventually dry up and die. But making a profit isn’t the only top priority for Walker Mower users, or any mowing contractor for that matter.

Times like these present challenges for nearly all contractors. Although providing mowing and maintenance services is a better place to be than designing and installing new landscapes, most commercial and homeowner customers are watching where all their dollars are going.

As a Walker Mower owner, you understand the important difference between value and price. Walker Mowers are not the least expensive mowers on the market. Contractors buy them because they provide superior value. In other words, Walker Mower operators understand the old adage that “you get what you pay for.” The challenge for many mowing contractors is to get their customers to understand the same thing.

Are you really making any money? What part of your business is most profitable? How do you handle depreciation? Do you have enough cash flow to support your growth? How do you compare to others in the industry? When can you afford new people and equipment as you grow? 

With a business to run and bills to pay, no one has the time to send out multiple invoices or otherwise communicate with late-paying customers. In the same breath, few owners can afford to simply “give away” services.