If you live in Auburn, AL, you know football and you know how important game day is. If you spend much time outdoors there, you’re also likely familiar with Cutting Edge Lawn Service, since its box trucks can be seen daily on their way to and from properties.

Pickle ball? Ever heard of it? It’s a variation of tennis played indoors. Perry Atkinson is an avid player. In fact, when not overseeing his $1.6 million company, he likely can be found on court, honing his hand-eye coordination.

"I’m not ashamed to say I only work about 20 hours a week now," says the owner of 4-A Landscape & Irrigation in Bend, Oregon. "I’ve never been a workaholic."

Do you have a brand? We're not simply talking about having a creative logo, a catchy tagline, or trucks and uniforms all the same color. No, we're talking about something that truly identifies your company, sets it apart from competition, and hopefully attracts smart, hard-working people to be part of your team.