When we entered the lawn mower business 28 years ago, it was not our strategy or grand plan to create a Walker Mower family. And yet with our approach to business (family style) and with the drive to be most interested in people and relationships, a family has been formed.
The Benefits of an Independent Company
An intriguing question is: “How does Walker compete in an industry dominated by large corporations, as a David among Goliaths?” Part of the answer comes from being an independent company. Being independent allows us to make decisions that are best for our product and our customers, unencumbered by layers of corporate management urging compromise. At Walker we answer to no parent corporation. Walker faces none of the “quarterly earning pressure” of publicly traded corporations where shareholders demand profit each quarter, which virtually erases the possibility of long-term thinking.
Truth in Talk
Our readers have given us many encouraging comments that let us know Walker Talk is being read and the publication is working. Suggestions for improvement are also offered. One critique that has been mentioned several times concerns promoting safe operating practices; some of our customer profile stories show workers or operators not wearing “proper” protective clothing and devices. The idea is that Walker Talk should set the example of safe practice and require our story subjects to wear the appropriate gear for the photos, even if they don’t wear it in actual practice.
Made In America
After I gave a little talk about the company at a business club meeting in Fort Collins several months ago, a college aged man came up to me and asked the question, “How long before your manufacturing is moved to China?” It wasn’t even an “if ” question but the foregone conclusion that all manufacturing is leaving America. That’s the popular thinking today; in a few years all American product manufacturing will be done elsewhere. My reply to the young man: “If we have to go to China to compete, we just won’t continue in this business”.
Love People, Use Money
I heard a saying recently that I liked very much: “Love people, use money instead of love money, use people”*. The first way speaks to the way I have been taught by my parents and the way my brother, Dean, and I have tried to operate Walker Manufacturing. To us, loving people means taking care of people. “Using money” means money is a tool to be used; taking money that has been made and accumulated in business and using it as a tool to bless people and multiply opportunities for people.
People Together and Diverse
In a world where there are barriers and walls that divide people, it is encouraging to see times when the “walls are torn down” and people are brought together. Sometimes even a machine, a company and a shared interest brings people together. I have enjoyed watching the example set by Harley-Davidson where the simple act of owning a Harley breaks down barriers. It doesn’t matter if you are rich or poor, blue collar or white collar, long hair or no hair, black or white, tall or short, man or woman, if you drive a Harley you are “in” the Harley family.
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