Do you have a brand? We're not simply talking about having a creative logo, a catchy tagline, or trucks and uniforms all the same color. No, we're talking about something that truly identifies your company, sets it apart from competition, and hopefully attracts smart, hard-working people to be part of your team.

"There’s a reason you see so many Walker Mowers on trailers around here and why we have three of them," says Paul Isaacson, sexton for the Wendell, Idaho, cemetery. "They live a long life. In fact, we recently sold one of ours that had 8,000 hours on it to a homeowner for $1,500. He figured it would last him forever mowing once a week.

In this issue learn about the new Walker H38i big block mower, our 2017 calendar contest with $2,500 up for prizes, and get a free copy of our latest brochure.

Sometimes things happen in patterns. This last August, within two weeks of each other, we had two 11-year-old boys and their families come to our factory for a visit and a factory tour. One was from Alabama and the other from Pennsylvania. Given a choice on other adventures they might have had, both told their parents they wanted to come to Colorado to visit the Walker factory.

When Jan Abrahams was ten years old, he suffered from a hip ailment that threatened to deprive him of any type of active future. “My mom asked a specialist if I would at least be able to be a gardener,” recalls Abrahams, “and the specialist said ‘yes’, so I decided that is what I wanted to be.” And that is exactly what the 54-year-old from Hilvarenbeek, Netherlands has done.