Just seven years out of Communist domination, the small Baltic country of Latvia, with a population of only 2.5 million, is looking to get its economy on track.
With four locations throughout the country, Gamma-Rent is leading the way in power equipment. intrcr ducing premium products to customers. In addition to selling Husqvarna, Murray and Briggs & Stratton, the company is now a Walker dealer.
"We have an idea we can develop a Walker market here," tells company general director Zigis Goldmanis. "It's a difficult road now to convince people to spend so much money on a mower. but things will change:
Among other things, the country lacks grass, certainly a key ingredient to any lawn mower equation.
"It's difficult convincing the older generation to grow grass instead of vegetables," explains Riga store director lngrida Priedite. "But that, too, will change." In the meantime, the store will look for ways to service its current customers, many of whom are chain saw owners, and gradually develop a "grass cutter" market.
"One way to do that," adds Goldmanis, "is to start a landscaping business of our own. That way, we can generate some revenue with the Walker and gain exposure for the product."
In addition to selling and servicing power equipment , Gamma-Rent also exports wood products. Its biggest power equipment store is located in the city of Kuldiga. with a population of 25,000.
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